Feeling scattered with your marketing?  Throwing spaghetti against the wall hoping something will stick? Spending precious dollars without seeing results?

You’re not alone. So many food & bev founders I work with are juggling all the things and marketing often becomes a bit of a guessing game.

That’s why I created this handy template (which is the same one I use with all my clients) to help you stop second-guessing and start making confident marketing decisions that actually move the needle.

With this one-page template, you can:

• Get crystal clear on your target consumer
• Nail your brand positioning (what do you want your brand to stand for in the hearts & minds of your target consumers?)
• Define marketing objectives so that you have activity that encourages awareness, purchase and loyalty.
• Know what to say 'yes' to, and what to say 'no' to - so you stop chasing shiny things and start building real momentum.​

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